Terms and Conditions

Please read these Terms and Conditions carefully before using the website located at backlinkswork.com (the "Website") or engaging any services offered by Backlinks Work ("we," "us," or "our"). By accessing this Website or purchasing our services, you confirm that you have read, understood, and agreed to be bound by these Terms and Conditions in full. If you do not agree with any part of these Terms, please discontinue use of the Website and do not engage our services.

1. About Us

Backlinks Work is a digital marketing agency offering Search Engine Optimization (SEO), Local SEO, Social Media Management, Social Media Marketing, Search Engine Marketing (SEM), Performance Marketing, and Website Development services.

Registered Office: Ground Floor, Kalli Pashchim, Near SGPGI, Lucknow – 226301, Uttar Pradesh, India

Email: info@backlinkswork.com Phone / WhatsApp: +91 92191 07541 Website: https://backlinkswork.com/

2. Acceptance of Terms

By using this Website or entering into a service agreement with us - verbally, in writing, via email, WhatsApp, or through any digital channel - you agree to comply with and be legally bound by these Terms and Conditions and our Privacy Policy, which is incorporated herein by reference.

These Terms apply to all visitors, users, clients, and anyone else who accesses or uses the Website or our services.

3. Services

3.1 Scope of Services

Backlinks Work provides digital marketing services as agreed between both parties in a separate written proposal, Statement of Work (SOW), or email confirmation. The specific deliverables, timelines, and pricing applicable to your engagement are defined in that agreement and form part of the overall contract between us.

3.2 Service Modifications

We reserve the right to modify, suspend, or discontinue any aspect of our services at any time with reasonable prior notice. We will not be held liable to you or any third party for any modification, suspension, or discontinuation of services where notice has been provided.

3.3 Third-Party Platforms

Many of our services involve working on third-party platforms (Google, Meta, Instagram, Shopify, WordPress, etc.). You acknowledge that these platforms operate under their own terms, policies, and algorithms - which are outside our control and subject to change without notice. We are not responsible for changes made by third-party platforms that affect the performance or visibility of your campaigns.

3.4 SEO & Ranking Disclaimer

Search engine rankings and organic traffic are influenced by numerous factors outside our direct control, including but not limited to: Google algorithm updates, competitor activity, changes to your website, and the quality and age of your domain. We do not guarantee specific ranking positions on any search engine. Any ranking improvements are based on best-practice SEO work and are estimates, not guarantees.

4. Client Responsibilities

To enable us to deliver services effectively, you agree to:

• Provide timely access to your website, hosting, Google accounts (Search Console, Analytics, Google Ads, Google Business Profile), social media accounts, and any other platforms relevant to the agreed services.
• Supply accurate, complete, and lawful content, brand materials, product information, and any other assets required for your campaigns.
• Review and approve deliverables (content, designs, ads, etc.) within the agreed turnaround time. Delays in approval may affect timelines, for which we are not responsible.
• Ensure that all information you provide to us - and all products or services you market through our campaigns - comply with applicable laws, regulations, and platform policies.
• Not make significant changes to your website, hosting, or domain without notifying us in advance, as such changes can materially affect SEO performance.

5. Payments & Fees

5.1 Payment Terms

All fees are as agreed in your proposal or SOW. Unless otherwise stated in writing:

• Monthly retainer services are invoiced at the beginning of each billing cycle and are due within 7 days of the invoice date.
• Project-based work may require a deposit (typically 50%) before work commences, with the balance due on completion or at agreed milestones.

5.2 Late Payments

Payments not received by the due date may result in a pause or suspension of services. We reserve the right to charge interest on overdue balances at a rate of 2% per month, compounded monthly, until full payment is received.

5.3 Taxes

All fees are exclusive of applicable taxes (including GST where applicable under Indian law). Clients are responsible for any taxes applicable in their jurisdiction.

5.4 Ad Spend

Where services involve paid advertising (Google Ads, Meta Ads, etc.), the advertising budget is paid directly by you to the relevant platform. Unless explicitly agreed otherwise in writing, advertising spend is separate from our management fee and is not included in our invoices.

5.5 Price Changes

We reserve the right to revise our service fees upon giving you at least 30 days' written notice. Continued engagement after such notice constitutes acceptance of the revised fees.

6. Intellectual Property

6.1 Work Product Ownership

Upon receipt of full payment for the relevant work, all content, designs, code, and other deliverables produced specifically for you under our agreement become your property. This includes website content, blog posts, ad creatives, and graphics created by our team for your campaigns.

6.2 Pre-Existing Materials & Tools

Any tools, templates, frameworks, methodologies, or proprietary processes used by Backlinks Work in delivering the services remain our intellectual property at all times. We grant you a non-exclusive licence to use such elements solely in connection with the deliverables we produce for you.

6.3 Client Materials

You retain ownership of all materials, content, logos, images, and intellectual property you provide to us. By providing such materials, you grant us a non-exclusive licence to use them solely for the purpose of delivering the agreed services.

6.4 Licence for Reviews & Case Studies

You grant us permission to reference your business name and describe the nature of the work completed (e.g., "SEO services for a healthcare client in the US") in our portfolio, case studies, and marketing materials, unless you request otherwise in writing.

7. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the engagement, including but not limited to business strategies, financial information, client lists, campaign data, and account credentials. This obligation survives termination of the agreement for a period of two (2) years. Confidentiality obligations do not apply to information that is publicly available, independently developed, or required to be disclosed by law.

8. Account Access & Data

8.1 Your Accounts

We may request access to your Google, Meta, or other platform accounts to perform the agreed services. Access credentials shared with us must be kept confidential by both parties and not shared further. You are responsible for maintaining the security of your accounts.

8.2 Access Upon Termination

Upon termination of our engagement for any reason, we will promptly return any access credentials provided to us and remove team members from any shared accounts, upon your request.

8.3 Data Retention

We may retain records of work completed (reports, content drafts, correspondence) for a period of up to two (2) years for our own records and quality assurance purposes.

9. Termination

9.1 Termination by Client

Unless a minimum engagement period is specified in your written agreement, you may terminate services by giving us 30 days' written notice via email to info@backlinkswork.com. Work completed and expenses incurred prior to the termination date are payable in full.

9.2 Termination by Backlinks Work

We reserve the right to terminate our engagement with you immediately, with written notice, if:

• Payment is overdue by more than 14 days and has not been resolved after a reminder.
• You breach any material term of these Terms and Conditions and fail to remedy the breach within 7 days of written notice.
• You engage in unlawful conduct or use our services in a way that violates applicable law or third-party platform policies.
• Continuing the engagement would require us to act in violation of any applicable law or ethical standard.

9.3 Effect of Termination

Upon termination: all outstanding fees become immediately payable; we will provide you with your deliverables completed to the point of termination; and both parties will return or destroy the other's confidential information.

10. Limitation of Liability

10.1 No Guarantee of Results

Digital marketing outcomes - including website traffic, search engine rankings, leads, social media engagement, and advertising performance - are influenced by factors outside our control. We do not guarantee specific outcomes. Our obligation is to deliver services with reasonable skill and care in accordance with industry best practices.

10.2 Cap on Liability

To the fullest extent permitted by applicable law, Backlinks Work's total liability to you for any claim arising from or related to our services shall not exceed the total fees paid by you to us in the three (3) months immediately preceding the event giving rise to the claim.

10.3 Exclusion of Consequential Loss

We shall not be liable for any indirect, incidental, consequential, or punitive damages, including loss of revenue, loss of profits, loss of business, or loss of data - even if we have been advised of the possibility of such damages.

10.4 Force Majeure

We shall not be liable for delays or failures in performance resulting from circumstances beyond our reasonable control, including but not limited to: internet outages, platform downtime, government actions, natural disasters, pandemics, or other events outside our control.

11. Indemnification

You agree to indemnify, defend, and hold harmless Backlinks Work, its team members, directors, contractors, and affiliates from and against any claims, losses, liabilities, damages, costs, and expenses (including reasonable legal fees) arising out of or related to:

• Your breach of these Terms and Conditions.
• Any content, materials, products, or services you have provided or asked us to promote.
• Your violation of any applicable law, regulation, or third-party rights.
• Any misuse of our services or your platform accounts.

12. Website Use

12.1 Permitted Use

You may use this Website for lawful purposes only. You may not use the Website in any way that:

• Is unlawful, harmful, fraudulent, or deceptive.
• Violates any applicable local, national, or international law or regulation.
• Transmits spam, unsolicited communications, or malicious code.
• Attempts to gain unauthorised access to any part of the Website or its related systems.
• Reproduces, distributes, or commercially exploits any content from the Website without our prior written consent.

12.2 Website Availability

We aim to keep the Website available at all times but do not guarantee uninterrupted or error-free access. We reserve the right to suspend or withdraw the Website at any time for maintenance, updates, or other operational reasons without notice.

12.3 Accuracy of Information

While we make every reasonable effort to ensure the information on this Website is accurate and up to date, we make no warranties - express or implied - regarding the completeness, accuracy, or fitness for purpose of any content on the Website.

13. Links to Third-Party Websites

This Website may contain links to third-party websites. These links are provided for your convenience only. We have no control over the content of those websites and accept no responsibility for them or for any loss or damage that may arise from your use of them. Inclusion of a link does not imply endorsement by Backlinks Work.

14. Privacy

Your use of this Website and our services is also governed by our Privacy Policy, available at backlinkswork.com/privacy-policy/. By using the Website or engaging our services, you consent to the collection and use of your information as described in that policy.

15. Cookies

Our Website uses cookies to improve your browsing experience. By continuing to use the Website, you consent to our use of cookies in accordance with our Cookie Policy. You may disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of the Website.

16. Governing Law & Dispute Resolution

16.1 Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of India. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in Lucknow, Uttar Pradesh, India.

16.2 Dispute Resolution

In the event of a dispute, both parties agree to first attempt to resolve the matter in good faith through direct negotiation. If the dispute cannot be resolved within 30 days of written notice, it may be referred to mediation or arbitration before any court proceedings are initiated.

17. Changes to These Terms

We reserve the right to update or modify these Terms and Conditions at any time. When we do, we will revise the "Last Updated" date at the top of this page. Significant changes will be communicated via email or a prominent notice on the Website. Your continued use of the Website or our services after any changes constitutes acceptance of the updated Terms.

We recommend reviewing this page periodically to stay informed of any updates.

18. Severability

If any provision of these Terms and Conditions is found to be unlawful, void, or unenforceable for any reason, that provision will be deemed severable and will not affect the validity and enforceability of the remaining provisions, which will continue in full force and effect.

19. Entire Agreement

These Terms and Conditions, together with our Privacy Policy and any written service agreement, proposal, or SOW entered into between you and Backlinks Work, constitute the entire agreement between the parties with respect to the subject matter herein and supersede all prior or contemporaneous communications, representations, and agreements, whether written or oral.

20. Contact Us

If you have any questions, concerns, or complaints regarding these Terms and Conditions, please contact us:

Backlinks Work Ground Floor, Kalli Pashchim, Near SGPGI, Lucknow – 226301, Uttar Pradesh, India

Email: info@backlinkswork.com Phone / WhatsApp: +91 92191 07541 Website: https://backlinkswork.com/contact-us/

We will respond to all enquiries within 2 working days.

These Terms and Conditions were last updated in August 2026. Backlinks Work reserves all rights not expressly granted herein.