Privacy Policy

Last Updated: August 2026 Effective Date: August 2026

At Backlinks Work, your privacy is not a legal formality - it's a commitment. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have over it. It applies to all visitors to our website at backlinkswork.com (the "Website") and all clients who engage our services.

Please read this policy carefully. By using the Website or our services, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of it, please discontinue use of the Website.

1. Who We Are

Business Name: Backlinks Work Address: Ground Floor, Kalli Pashchim, Near SGPGI, Lucknow – 226301, Uttar Pradesh, India Email: info@backlinkswork.com Phone / WhatsApp: +91 92191 07541 Website: https://backlinkswork.com/

Backlinks Work is a digital marketing agency providing SEO, Local SEO, Social Media Management, Social Media Marketing, Search Engine Marketing, Performance Marketing, and Website Development services to clients in India and internationally.

For the purposes of applicable data protection laws, Backlinks Work is the data controller in respect of personal information collected through this Website and in connection with our services.

2. Information We Collect

We collect information in three ways: information you give us directly, information collected automatically when you use our Website, and information we receive from third parties.

2.1 Information You Provide Directly

When you interact with us - through our contact form, email, WhatsApp, phone call, or any other channel - we may collect:

• Identity information: Your name and the name of your business or organisation.
• Contact information: Email address, phone number, and WhatsApp number.
• Communication content: Messages, enquiries, project briefs, feedback, and any other information you share with us in conversation.
• Payment information: Invoice details, billing address, and payment confirmation records. We do not store card numbers or bank account details directly; payments are processed through secure third-party payment channels.
• Account credentials: Where you share access to your Google, Meta, or other platform accounts to enable us to deliver services, we treat these credentials with the highest level of confidentiality.
• Business information: Website URL, business goals, current marketing activity, and other details you share as part of an onboarding or audit process.

2.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and analytics tools:

• Device and browser information: Device type, operating system, browser type and version.
• Usage data: Pages visited, time spent on each page, links clicked, referral source (how you found our website), and navigation paths.
• IP address: Used to understand general geographic location (country/city level) and for security purposes.
• Cookie data: See Section 6 for our full Cookie Policy.

2.3 Information From Third Parties

We may receive information about you from:

• Referrals: If someone refers you to us, they may share your name and contact details.
• Analytics platforms: Google Analytics provides us with aggregated, anonymised data about how visitors use our Website.
• Social media platforms: If you interact with our social media pages (Instagram, Facebook, LinkedIn), those platforms may share information in accordance with their own privacy policies.
• Publicly available sources: We may research your business, website, and publicly available online presence as part of an audit or proposal process.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Deliver Our Services

• To set up, manage, and deliver the digital marketing services you have engaged us for.
• To communicate with you about your campaigns, deliverables, and reporting.
• To access and operate on your platforms (Google, Meta, etc.) in accordance with your instructions.

3.2 To Respond to Enquiries

• To respond to messages, questions, and consultation requests submitted through our contact form, email, WhatsApp, or phone.

3.3 To Process Payments

• To raise invoices, process payments, and maintain financial records as required by law.

3.4 To Improve Our Website and Services

• To understand how visitors use our Website so we can improve its content, structure, and performance.
• To analyse which of our services are most enquired about and how we can serve clients better.

3.5 To Send Marketing Communications

• If you have opted in or are an existing client, we may send you updates, newsletters, industry insights, or information about our services that may be relevant to you.
• You can opt out at any time by emailing info@backlinkswork.com or clicking "unsubscribe" in any email we send.

3.6 To Comply With Legal Obligations

• To meet our obligations under applicable laws, including tax law, data protection law, and any regulatory requirements.
• To respond to lawful requests from government or regulatory authorities.

3.7 To Protect Our Rights

• To enforce our Terms and Conditions, detect fraud, and protect the security of our systems and clients.

4. Legal Basis for Processing (For EEA, UK & International Clients)

Where applicable data protection law requires us to identify a legal basis for processing your personal information, we rely on the following:

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with specific data protection requirements, you have additional rights described in Section 8.

5. How We Share Your Information

We do not sell your personal information to third parties. Ever.

We may share your information in the following limited circumstances:

5.1 Service Providers & Technology Partners

We use trusted third-party tools and platforms to operate our business. These providers process your data only on our behalf and under our instructions:

• Google Workspace - email, document storage, and communication.
• Google Analytics - website traffic analysis (anonymised/aggregated).
• WhatsApp Business - client communication.
• Accounting and invoicing software - for payment and financial record-keeping.
• Project management tools - for internal task and campaign management.
• Website hosting providers - to host and maintain our Website.

We ensure that all third-party providers we use have appropriate data protection measures in place.

5.2 Platform Access (Client Services)

In the course of delivering services, we may access and operate within your Google, Meta, Instagram, LinkedIn, Shopify, or other platform accounts. All such access is governed by the terms of our service agreement with you and is limited strictly to what is necessary to deliver the agreed services.

5.3 Legal Requirements

We may disclose your information if required to do so by law, court order, or lawful request from a government authority. We will notify you of any such request where we are legally permitted to do so.

5.4 Business Transfers

In the event that Backlinks Work merges with, is acquired by, or transfers ownership to another entity, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5.5 With Your Consent

We may share your information in other ways if you have given us explicit consent to do so.

6. Cookie Policy

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide information to website owners about how the site is used.

6.2 Cookies We Use

6.3 Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device.
• Delete all cookies or cookies from specific websites.
• Block all cookies or cookies from specific websites.
• Set preferences for cookies before they are placed.

Please note that disabling certain cookies may affect the functionality of our Website. For more information about managing cookies, visit www.allaboutcookies.org.

6.4 Cookie Consent

When you first visit our Website, you will be presented with a cookie consent banner. Essential cookies are placed by default. Analytics, preference, and marketing cookies are placed only with your consent.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

When data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Depending on where you are located, you may have the following rights regarding your personal information. We honour all of these rights regardless of your jurisdiction - because we believe privacy is a right, not a regional privilege.

8.1 Right to Access

You have the right to request a copy of the personal information we hold about you.

8.2 Right to Rectification

If any information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.

8.3 Right to Erasure ("Right to Be Forgotten")

You have the right to request that we delete your personal information where:

• It is no longer necessary for the purposes for which it was collected.
• You withdraw consent (where processing was based on consent).
• You object to the processing and there are no overriding legitimate grounds.
• The data has been unlawfully processed.

Note: we may need to retain certain information to comply with legal obligations even after receiving an erasure request.

8.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances - for example, while we verify the accuracy of information you have disputed.

8.5 Right to Data Portability

Where processing is based on your consent or performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format (such as CSV), and to transfer it to another organisation.

8.6 Right to Object

You have the right to object to processing based on our legitimate interests, including direct marketing. Where you object to direct marketing, we will stop processing your data for that purpose immediately.

8.7 Rights Related to Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.

8.8 How to Exercise Your Rights

To exercise any of the above rights, please contact us at: Email: info@backlinkswork.com Post: Ground Floor, Kalli Pashchim, Near SGPGI, Lucknow – 226301, Uttar Pradesh, India

We will respond to all valid requests within 30 days. We may need to verify your identity before processing your request. There is no charge for exercising your rights in most circumstances.

9. International Data Transfers

Backlinks Work is based in India and serves clients worldwide. When you engage our services from the European Economic Area (EEA), United Kingdom, United States, UAE, Australia, or any other country, your personal information is transferred to and processed in India.

We take appropriate steps to ensure that such transfers are carried out lawfully and that your information is protected to a standard equivalent to that in your home country. Where required, we rely on:

• Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA.
• The UK International Data Transfer Agreement (IDTA) for transfers from the United Kingdom.
• Contractual protections and security measures for all other international transfers.

If you have questions about how your information is protected during international transfer, please contact us at info@backlinkswork.com.

10. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration.

Our security practices include:

• SSL/TLS encryption on all data transmitted through our Website.
• Restricted access to personal data - only team members who need the information to do their job can access it.
• Confidential handling of all account credentials shared by clients.
• Regular review of our data handling and security practices.
• Secure deletion or anonymisation of data no longer needed.

Despite these measures, no method of transmission over the internet or method of electronic storage is 100% secure. If you believe your data has been compromised in any way, please contact us immediately at info@backlinkswork.com.

11. Children's Privacy

Our Website and services are intended for business owners, marketing professionals, and adults (18 years of age and older). We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete that information as quickly as possible.

12. Links to Third-Party Websites

Our Website may contain links to external websites - platforms, tools, news sources, or partner sites. This Privacy Policy applies only to backlinkswork.com. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before sharing any personal information with them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:

• Update the "Last Updated" date at the top of this page.
• For significant changes, notify you via email (if you are a current client) or via a prominent notice on the Website.

We encourage you to review this page periodically. Your continued use of the Website or our services after any changes constitutes acceptance of the updated Privacy Policy.

14. Complaints

If you believe we have handled your personal information in a way that does not comply with this Privacy Policy or applicable data protection law, we ask that you contact us first at info@backlinkswork.com so we can address your concern directly and promptly.

For clients based in India: You may also lodge a complaint with the appropriate authority under the Digital Personal Data Protection Act, 2023 (DPDPA) once its grievance mechanisms are fully operational.

For clients based in the EEA: You have the right to lodge a complaint with your local data protection authority (DPA). A list of EU DPAs is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en

For clients based in the United Kingdom: You may contact the Information Commissioner's Office (ICO) at https://ico.org.uk/ or by calling 0303 123 1113.

For clients based in Australia: You may contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au/

15. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us:

Backlinks Work Ground Floor, Kalli Pashchim, Near SGPGI, Lucknow – 226301, Uttar Pradesh, India

Email: info@backlinkswork.com Phone / WhatsApp: +91 92191 07541 Contact Page: https://backlinkswork.com/contact-us/

We aim to respond to all privacy-related enquiries within 2 working days.

This Privacy Policy was last updated in August 2026 and is effective from that date. Backlinks Work reserves all rights not expressly granted herein.